The Brief

Sky Bet approached us to produce a series of previews for the upcoming EFL play-off finals at Wembley. They wanted high-end productions focused on some of the great previous finals at the stadium, with a requirement of ensuring consistency in all of the edits.

Action

We looked at three of the most emotive EFL play-off finals: Charlton v Sunderland in 1998, Manchester City v Gillingham in 1999, and Queens Park Rangers v Derby County in 2014.

Our crews travelled to interview one key protagonist from each team in each game (Michael Gray, Alan Curbishley, Nicky Weaver, Andy Hessenthaler, Harry Redknapp and Steve McClaren) on separate days in separate locations, and asked them to talk through their memories of the game while watching the highlights. 

The result was three engaging videos (including match footage and the memories of those involved) that highlighted the incredible emotions of the EFL play-off finals at Wembley and provided an excellent showcase for the Sky Bet brand.

The Results

Over 1 million views… and counting