Off the back of a stunning 11th round stoppage of David Haye during a blockbuster heavyweight encounter at London’s O2 Arena, Tony Bellew was a man in demand.
Bellew, a diehard Toffee, was flown to an Everton home game via helicopter, with JMP UK asked to shoot a logistically challenging interview with the 35-year-old boxer.
On a day where Bellew had a whole host of commitments at Goodison Park, filming content for numerous videos had to be squeezed into a very small window.
Despite the challenges surrounding the job, more than 20 videos were produced, resulting in a huge, worldwide engagement from supporters and fellow boxers alike – with some particularly riled by Bellew’s provocative comments.
Most importantly Joe and the team will challenge our ideas and as a result deliver even better content.