The Brief

Off the back of a stunning 11th round stoppage of David Haye during a blockbuster heavyweight encounter at London’s O2 Arena, Tony Bellew was a man in demand.

Bellew, a diehard Toffee, was flown to an Everton home game via helicopter, with JMP UK asked to shoot a logistically challenging interview with the 35-year-old boxer.

The Solution

On a day where Bellew had a whole host of commitments at Goodison Park, filming content for numerous videos had to be squeezed into a very small window.

Despite the challenges surrounding the job, more than 20 videos were produced, resulting in a huge, worldwide engagement from supporters and fellow boxers alike – with some particularly riled by Bellew’s provocative comments.

The Results

Videos produced
% increase in views
Shares on Facebook`
Views
Some of the EFL, boxing and racing work they've delivered has been truly exceptional.
Most importantly Joe and the team will challenge our ideas and as a result deliver even better content.
Alexander Di Michele
Sky Bet Head of PR