The Brief

The Sky Bet English Football League (EFL) awards recognise and honour the managers, players and goals of the month from the Championship, League One and League Two, with JMP UK tasked with the filming, photography and distribution of media for the British-based international gambling company.

Sky Bet Manager and Player Award


Often working on a same-day turnaround, an average of 82 videos – many with sub-titles added – are produced for the awards each month.

The videos – which are published on national media platforms, resulting in strong viewing figures – clearly showcase the Sky Bet brand and are distributed to various news outlets ahead of the embargo.

The Results

Videos Per Month
Media companies contacted
Monthly social media views
"JMP have been an invaluable asset for us over the last couple of years, working across a wide range of videography and photography projects and always producing high-quality results, often on a tight deadline. Joe and his team are knowledgeable and professional, and always ready to work to our schedules. I couldn’t recommend them highly enough. "
Dan Sales
Dan Sales
Sky Bet