STRATEGY

ROAR Sport approached us to produce a series of videos for their online sports channel. They wanted high-end productions focusing on athletes’ stories in and out of sport with a requirement of ensuring consistency in all of the edits.

CREATION

We went to Ashton Gate Stadium, home of Bristol Bears rugby team, to direct, produce and edit an interview with Joe Batley. We wanted to tell Joe’s story and show his journey as he battled through cancer at such a young age. We wanted to create an honest, engaging and authentic piece of content which revealed Joe’s strength of character. We achieved this by keeping our cinematography simple, thus allowing us to focus on Joe’s character as he told us his story.