Overview

Back in May 2024, we supported Sky Bet and the British Heart Foundation on the launch of the Every Minute Matters campaign. 

As we moved into the second phase of the campaign at the end of 2024, and with over 150,000 people already signed up to learn CPR via RevivR, ambassador Tom Lockyer joined a few friendly faces from clubs around the country to discuss the importance of learning CPR.

This Included

Then head coach of Luton Town, Rob Edwards, who has lived and breathed this campaign and experience alongside Tom, twice.

Good friend, and welsh teammate Ethan Ampadu.

It also coincided with the South Wales derby and ahead of the big derby game, Cardiff supporter and cardiac arrest survivor Andrew Barnett met with both Swansea City captain Matt Grimes and Cardiff City captain Joe Ralls to help lead Every Minute Matters ambassador and Luton Town captain Tom Lockyer mobilise Cardiff and Swansea fans behind the campaign.

The campaign aim is to fill three Wembley stadiums and get 270,000 people to learn CPR via the online RevivR tool and as we head into the recently announced relay at the end of March and into April, as well as the play-offs in May, we are looking forward to supporting on the final phase of this life-saving campaign.

Services Used

Video Branded Content Sponsorship Activation Social Media Creative Sport

Related Projects

JMP is a true partner for us. They have embraced our ambition and are able to offer us a full service from research to pre and post-production. In a world where brands are looking more and more for fast turnaround ‘premium social’ output that is affordable, JMP could not be better placed.

Kevin Brain, Head of Social & Content

Sky Bet

They took genuine time to embed themselves into our company values and our business as a whole to understand how and where they could help us achieve our objectives. We are truly proud of the content they produce which is invaluable for us.

Jon Bland, Director

Verde

We’ve used JMP for several years and what makes them so great is not just the quality of their work, but the brilliance of their people. The culture of the business clearly shines through. The work is always a fantastic standard, on brief, on time, innovative and creative. Five stars.

Nabil Hassan, Digital News Manager & Communications Manager

England Rugby, RFU

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