By Steve Cotton
The EFL play-offs have delivered some of English football’s most memorable matches over the years – and JMP UK have produced a series of videos for competition sponsor Sky Bet highlighting the emotion of the big Wembley occasions.
Sky Bet approached JMP UK – as part of the continuing relationship between the companies – to produce the series as a preview for this weekend’s EFL play-offs at Wembley, which kick off with Saturday’s Championship clash between Fulham and Aston Villa for a place in the Premier League.
They wanted high-end productions focusing on the contrasting emotions – the agony and the ecstasy – from some of the great previous finals.
We looked at the highly-emotive matches between Charlton and Sunderland (1998), Manchester City and Gillingham (1999), and Queens Park Rangers and Derby County from 2014.
Our crews drove the length and breadth of the country to interview one key figure from each team in each game: Michael Gray, Alan Curbishley, Nicky Weaver, Andy Hessenthaler, Harry Redknapp and Steve McClaren.
The interviews were carried out on separate days in separate locations, so a big focus for JMP UK was ensuring consistency in the final edits.
JMP UK managing director Joe Meredith collaborated with Tom Poxon from Sky Bet on the concept and styling of the videos.
“Tom from Sky Bet edited the first video, which he and our team had shot together, before we edited the second and third videos in-house,” said JMP UK editor Rob Latham.
“To get consistency, we had to make sure the two people in each video were looking in opposite directions, which meant shooting the two parts differently.
“We then had to make sure the pieces were edited in the same style to ensure consistency across all three, which included everything from matching the colours to ensuring the music was consistent. It was a time-consuming but ultimately very rewarding project.”
The videos have proved a great success, too, clocking up more than one million views – and counting – across multiple social media channels.