Launch

This week (Wednesday 1st May, 2024) we were proud to play our part in the launch for the ‘Every Minute Matters’ campaign in collaboration with Sky Bet & British Heart Foundation.

The campaign was launched using an inspiring “Re-Starting 11” who have all been impacted by life-threatening heart conditions including Fabrice Muamba, Tom Lockyer, Graeme Souness,  Glenn Hoddle, Megan Tinsley and David Ginola. Every Minute Matters’ aims to recruit 270,000 people to learn lifesaving CPR over the next 12 months. 

The Brief

This was a significant effort to ensure that everything was planned and in place for the launch and shoot day at Wembley Stadium. From the initial point of discussing the brief, led by Managing Director, Joe Meredith, we had a very quick turnaround time to get creative concepts and inspiration signed off by client, whilst assembling and fully briefing the 15-strong crew to manage three different set ups and over 20 features to be shot on the day, with assets and edits needing to be turned around within 24 hours. 

Being such an important campaign for both Sky Bet and the British Heart Foundation, it was vital that we deliver over and above and remove any potential stress from the process. 

The content captured includes both video and photography and will be used across social and digital channels as well as supporting PR efforts, with stage one of content being released throughout May in the lead up to the Play-offs.

 

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