Listen

AWP (Avon and Wiltshire Mental Health Partnership) provides inpatient and community-based mental health care to 1.6 million people across our region.

Given the crucial nature of their work, we were delighted to assist them with a minute-long video aimed at recruitment, and showcasing the great benefits that come with being part of the AWP team.

Create

To inform viewers of what AWP is truly about, our in-house creative team crafted a script to narrate over the video, detailing what the role entails to potential recruits. The tagline was ‘We Are AWP.’

Whilst it was of great importance to showcase the benefits of the job, such as seeing growth in service users, we also agreed that we had to shed light on the flip side where things aren’t as straightforward, whilst stressing how the AWP team supports each other in those moments.

Visually, we crafted a storyboard centering around AWP workers and service users. 

Examples of shots included service users being taken home in front of excited family members, staff members helping with a food shop, and engaging with each other.

Our team at JMP shot these scenes with real employees, and we thank them for their coorporation!

Deliver

We delivered the production to be used on AWP’s social media channels. 

“I really enjoyed producing and directing the We Are AWP video, from the creation of the initial idea all the way through to final delivery. We worked closely with the AWP communications team to create a piece that really showed what life is like working at AWP, emphasising that through the sunshine and occasional rain they work together as a great team – aiming to attract new staff to the service.

“It was great to have so many willing volunteers client-side to portray the on-screen employees. Using authentic employees makes it that much more genuine to the audience. We pitched the idea, scripted, storyboarded, produced, shot and edited the video making 27 scenes which we managed to capture in three shoot days. I’m very happy to say we exceeded the clients expectations and created a piece that we are all really delighted with.”

Services Used

Video Scriptwriting Strategy

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