Listen

BILLED AS ONE OF THE GREATEST HEAVYWEIGHT FIGHTS OF ALL TIME, TYSON FURY VS DEONTAY WILDER (WILDER-FURY II) WAS A FIGHT NOT TO BE MISSED. WANTING TO CAPITALISE ON THE HYPE SURROUNDING THE HIGHLY ANTICIPATED REMATCH, SKY BET – A BRITISH-BASED GAMBLING COMPANY AND A LONG-STANDING CLIENT OF JMPS – WANTED TO FILM A “REACTION VIDEO” TO SHARE WITH THEIR AUDIENCE. THE STARS OF THIS WERE BOXING LEGENDS, DILLIAN WHYTE AND JOHNNY NELSON… AND JMPUK WERE ON HAND TO CAPTURE EVERY REACTION FROM THE PAIR.

Create

OUR TEAM SET OFF TO LONDON TO CATCH THE EARLY AM FIGHT, AND EVERY REACTION FROM WHYTE AND NELSON. AFTER A 12-HOUR DAY (AND A GALLON OF GOOD COFFEE), WE SHOT, EDITED AND DELIVERED ALL CUT OF THE VIDEO BY 10AM THE SAME MORNING.

Deliver

THE DILLION WHYTE AND JOHNNY NELSON REACTION VIDEO WENT ON TO PERFORM INCREDIBLY WELL ON FACEBOOK, TWITTER, AND YOUTUBE. THIS LED TO “DILLIAN WHYTE” TRENDING ON SOCIAL MEDIA CHANNELS AFTERWARDS. AS IT STANDS, THE VIDEO HAS GARNERED OVER ONE MILLION VIEWS AND THREE MILLION IMPRESSIONS… AND THIS CONTINUES TO GROW!

WHAT THEY SAY

“When we approached JMP with our idea for #WilderFury2, we were aware of just how bizarre it was and how tough a shoot it would be. An interview piece on the Monday was the easy part. Filming in central London between 4 am and 6 am would prove far trickier! Throughout the whole process, JMP and CET (Sky Bet) worked really closely to ensure that an edit was filmed, cut, subtitled and published by 10 am the morning after the fight, just a four-hour turnaround. We couldn’t have done it without Joe and his team who were super positive, supportive and professional throughout.”

– Jon Riley, Content Marketing Manager

WHAT WE SAY

“We’re really proud to have worked with Sky Bet to lead on the Wilder-Fury II conversation… and not merely be background noise of the fight. The content we produced for Sky Bet has continued to perform incredibly well in the days since posting, and this is a testament to our talented team’s hard work and effort.”

– JMP UK

Services Used

Video

They took genuine time to embed themselves into our company values and our business as a whole to understand how and where they could help us achieve our objectives. We are truly proud of the content they produce which is invaluable for us.

Jon Bland, Director

Verde

We’re really pleased with not only the end product but the entire process. The team clearly understand our industry and demonstrated why they are regarded as industry leaders throughout the journey. The final videos have gone down really well with clubs and fans alike, and deliver on all of our initial objectives and beyond.

Ben Rigby, Marketing Manager

EFL iFollow

JMP is a true partner for us. They have embraced our ambition and are able to offer us a full service from research to pre and post-production. In a world where brands are looking more and more for fast turnaround ‘premium social’ output that is affordable, JMP could not be better placed.

Kevin Brain, Head of Social & Content

Sky Bet

Sky Bet – Boxing

Listen

Create

OUR TEAM SET OFF TO LONDON TO CATCH THE EARLY AM FIGHT, AND EVERY REACTION FROM WHYTE AND NELSON. AFTER A 12-HOUR DAY (AND A GALLON OF GOOD COFFEE), WE SHOT, EDITED AND DELIVERED ALL CUT OF THE VIDEO BY 10AM THE SAME MORNING.